Joseph Coughlin, MIT's AgeLab

Aging is not about "Them" it is about "Us". Aging is a proxy for living. Because if you are alive, you are getting older. This video smacks us in the face with the fact that we are going to age-out faster than our parent did when it comes to technology. Director, Age Lab, Massachusetts Institute of Technology Coughlin is founder and Director of the Massachusetts Institute of Technology AgeLab - the first multi-disciplinary research program sponsored by government and business to understand the behavior of the 45+ population as decision-makers, consumers, patients, caregivers, advisors and technology users.

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With the current elder care system in peril and millions of babyboomers on their way to old age, the pressure is on to fundamentally redesign our country’s approach to elder care. The Business Innovation Factory’s Nursing Home of the Future (NHoF) initiative set out earlier this year to build a platform for experimentation where partners can design and test new ideas for improving elder care in a working nursing home / assisted living facility.