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Design for Impact
Kevin Starr
Director of the Rainer Arnhold Fellows Program
Kevin helps the brightest social entrepreneurs maximize the impact of their ventures in the developing world. Starr describes how a social innovator takes a big idea to scale through a process of modelling and measuring impact.
Robert Fabricant
Executive Creative Director of frog design
Leads the Fellows through an exercise in design thinking, emphasizing that design is an active process, not a product. His presentation was inspired by a comment from Erik Hersman (he thought we were here to talk about ice cream) and the inimitable Sasha Baron Cohen's character, Ali G.
Robert is assisted by design and marketing genius Ali G demonstrates the power of a succinct, compelling pitch to venture capitalists for a product with an enormous target market:
- People who have hands
- People who like ice cream
[youtube=http://www.youtube.com/watch?v=48TR0vUPQCs]
